Your LinkedIn Profile should not look like a digital version of your resume, especially if you are a business owner. Your profile is your first handshake with possible clients and collaborators. A strong profile communicates your expertise, highlights your value, and invites opportunities.
A ghostwriter can help you turn your LinkedIn profile into a powerful tool for success.
Elements of an Impactful Profile
Compelling Headline
Your headline is the first thing people see when they visit your profile after your name. It should communicate who you are, what you do, and the value you offer. A ghostwriter will ensure your headline is attention-grabbing and optimized with keywords to increase visibility.
Example: Driving Growth for Mid-Sized Tech Companies Through Strategic Marketing & AI Solutions | Fractional CMO | Marketing Strategy | Strategic Communications | Brand Promotion | Business Development
Captivating About Section
The About section is your opportunity to tell your story. A ghostwriter weaves your experience, achievements, and personality into a narrative that resonates with your audience. The goal is to strike a balance between professionalism and relatability.
Key Details:
- Highlight your expertise and unique value.
- Share a glimpse into your professional journey.
- Include a personal story that your audience can relate to.
- Incorporate keywords someone would use in their search.
- Include a clear Call-to-Action to guide your profile visitors.
Add the Featured Section
In the featured section of your LinkedIn profile, you can highlight notable accomplishments, published articles you wrote, podcast interviews, speaker reels, presentations, and more. This section should be strategically curated to support your LinkedIn goals.
Optimize for Search
LinkedIn is a search engine. Your LinkedIn profile should incorporate relevant keywords throughout your profile to improve your discoverability and ensure you’re showing up in the right searches.
Keep it Updated
Your LinkedIn profile is a living document. It should be polished, up-to-date, and regularly updated to reflect your latest achievements, projects, and goals.
Work with a Ghostwriter
Most people find it challenging to write about themselves. In my process, I consult with my clients to learn about them and their businesses. They are often taken aback when I deliver a draft for their review. Seeing their value on paper seems different from how they talk about themselves. In reality, I only wrote what we discussed in the consultation.
If your LinkedIn profile isn’t delivering your desired results, schedule a call to learn how I can help you make a more significant impact.