Are you writing content that engages your target client? 

Have you ever read a LinkedIn post and thought, Wow, that’s exactly what I needed to hear? That’s not an accident—it’s the result of strategic, client-focused messaging. If your content isn’t landing with your audience, it’s likely because you’re writing from your perspective instead of theirs.

Richard van der Blom’s insights on LinkedIn’s algorithm emphasize that engagement skyrockets when content is relevant, personal, and emotionally compelling. But how do you ensure your content resonates with your target client? By learning to speak your audience’s language.

Why Speaking Their Language Matters

Your ideal clients aren’t searching for you—they’re searching for solutions. If your LinkedIn content feels disconnected from their real challenges, they’ll scroll right past. When you frame your messaging in their words, you instantly create relevance and trust.

Mastering this skill means:

  • Writing copy that feels tailor-made for your audience.
  • Building stronger emotional connections.
  • Increasing engagement and conversions because your content speaks to your audience, not at them.

Step 1: Identify How Your Audience Talks

To write content that resonates, you must first understand the language your ideal client actually uses. This means going beyond surface-level demographics and diving into how they express their frustrations, needs, and aspirations.

Here’s how:

  • Analyze LinkedIn comments and discussions. Pay attention to how your target audience describes their challenges and goals.
  • Review customer testimonials and reviews. What words do they use when explaining their pain points or the impact of a solution?
  • Conduct audience interviews or surveys. Direct conversations reveal the exact phrases your audience relates to.
  • Look at competitor engagement. See what phrases and topics get the most interaction in your industry.

Step 2: Mirror Their Language in Your Copy

Once you know how your audience talks, it’s time to integrate their phrasing into your LinkedIn content. Instead of using industry jargon or overly complex terms, simplify and personalize your messaging.

Before: Speaking at your audience

❌ “Businesses must leverage innovative methodologies to optimize operational efficiencies.”

After: Speaking to your audience

✅ “Feeling overwhelmed by inefficient processes? Here’s how you can simplify and scale without burning out.”

By using relatable language, your posts will feel more like a conversation than a lecture.

Step 3: Address Their Pain Points Directly

Instead of writing about what you do, write about the problems you solve. People engage with content that reflects their struggles and provides actionable solutions.

Examples:

  • “Struggling to get engagement on LinkedIn? Here’s why your content might not be working—and how to fix it.”
  • “Wish your thought leadership posts attracted more ideal clients? Here’s how to structure your content for impact.”

When your audience sees themselves in your content, they’ll stop scrolling and start engaging.

Step 4: Show, Don’t Tell

Instead of making vague claims, illustrate your expertise through storytelling and real-life examples. People remember stories far more than generic advice.

Example: Instead of saying, “My LinkedIn strategy helps businesses grow,” try this:

“When Sarah, a fractional CFO, started posting with my LinkedIn framework, her engagement tripled and she landed two high-value clients in a month. Here’s how she did it…”

Stories add credibility and make your content more engaging.

Step 5: Structure Your Posts for Readability

Richard van der Blom’s LinkedIn research highlights that the way you structure your post affects engagement. Here’s how to make your posts more reader-friendly:

  • Start with a strong hook. The first two lines must capture attention immediately.
  • Break up long paragraphs. Keep sentences short and scannable.
  • Use bullet points and bold text to highlight key insights.
  • End with a compelling Call-To-Action that encourages engagement or action.

Step 6: Test, Analyze, and Refine

Not every post will be a hit, and that’s okay. Use LinkedIn’s analytics to measure what’s working:

  • Which posts get the most engagement?
  • What topics spark the most conversation?
  • Are people messaging you based on your content?

Refine your approach based on real data, and over time, your content will become more precise, engaging, and effective.

If you want to stand out on LinkedIn, you need to stop broadcasting and start connecting with your target client. Writing in a way that mirrors your target client’s thoughts and feelings creates content that builds trust, drives engagement, and converts connections into clients.

Want a step-by-step framework for crafting high-impact LinkedIn content? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start transforming your LinkedIn presence today!