If you are an entrepreneur writing your business content, you have likely heard the advice, “Know your ideal client.” And while you might think you already know them reasonably well, you may need to dive deeper to understand their deepest motivation, struggles, and desires.
When you understand your ideal client, you can write content that resonates with them.
If you are struggling to get beyond the surface-level insights, keep reading.
Why Knowing Your Ideal Client Matters
When your business content speaks directly to your audience’s specific pain points, goals, and experiences, it is like having a personal conversation rather than shouting into the void. A targeted approach will increase engagement, build trust, and generate leads.
Key Areas Necessary to Define Your Ideal Client
- Demographics (age, industry, location, business stage).
- Pain points & challenges (what frustrates them?).
- Goals & aspirations (What does success look like for them?).
- Buying behavior (how do they make decisions?).
- Common objections & hesitations.
- Personality and voice profile.
Then you can answer questions like:
- What are their biggest frustrations?
- What language do they use to describe their challenges?
- What solutions are they desperately seeking?
Answering these questions sets the stage for powerful, compelling content that grabs your audience’s attention and keeps it.
Organize Your Ideal Client Research
Your business content creation will be easier if your research is organized and ready for you when you write.
I recommend creating a spreadsheet broken into tabs:
- Ideal Client Information
- Words
- Content Ideas
The first tab, Ideal Client Information, is where I store the following:
- Elevator Pitch
- Ideal Client Avatar
- Ideal Clients Pain Points
- Ideal Clients Goals
- Most Likely Personality type
Before I begin writing, I can scan this to ensure I address their pain points and goals. Understanding a likely personality type helps me use language they can relate to.
The second tab is Words. Here, I keep several lists of words I researched:
- Keywords
- Words Ideal Client Uses
- Terms To Use In My Content
Having these words as a reminder is a great resource when I begin writing.
The final tab is Content Ideas. Here, I periodically brainstorm ideas I want to use for my business writing. As I use an idea, I just check it off the list.
Creating this document did take time. However, the time it saves me is immeasurable.
How AI Can Help You
A great use of AI is to help you with this research. Once you have the answers to the key areas, you can use AI to deepen your insights.
Prompt AI for:
Demographics
Pain points & challenges
Goals & Aspirations
Buying behavior
Common objections and hesitations
Personality and voice profile
Once you have all this information, ask it to help you create an ideal client avatar with a name and a glimpse into their life. I’ve talked to people who find a picture of what they think their ideal client looks like, and they prop it on their desk when they begin writing so they can talk directly to them.
Want a structured approach to writing content? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!