Storytelling Is A Powerful Way To Connect With Clients Authentically

In today’s competitive business landscape, it is more crucial to connect with clients authentically. While your brand may offer exceptional products or services, the personal connection often seals the deal. This is where the art of professional storytelling comes into play, enabling entrepreneurs to craft compelling narratives that resonate with their audience on a deeper …

How Can You Use Comments on LinkedIn to Build Connections and Visibility

In the realm of LinkedIn, where content is continually vying for attention, there’s a subtle yet powerful tool often overlooked: the art of commenting to build connections and visibility. LinkedIn isn’t just a platform to post content; it’s a space for meaningful interaction. Engagement beyond posting, particularly through well-crafted comments, can significantly amplify your visibility …

10 Ideas to Reach Consistency on LinkedIn and Reach Your Ideal Client

Navigating the professional waters of LinkedIn can be challenging, but with the right strategies, you can create consistency on LinkedIn, ensuring your profile resonates with your ideal clients. Consistency on LinkedIn isn’t just about regular posting; it’s about establishing a reliable, engaging presence that reflects your professional brand. Here are ten ideas to help you …

Personalize Your LinkedIn Articles to Relate to and Engage With Your Audience

In the digital era where content is king, the personal touch in your LinkedIn articles can be the queen that rules the realm. LinkedIn isn’t just a networking site for entrepreneurs, coaches, and small business owners; it’s a platform to share your voice, story, and insights. But how do you make your content seen, felt, …

Crafting Your Story: How to Create a Powerful LinkedIn Profile

Have you ever stumbled upon a powerful LinkedIn profile that spoke to you? Although they may have fantastic credentials, the unfolding story catches your eye and invites you into their inspiring and relatable professional journey. Your LinkedIn profile must be more than a resume in the world of six-figure entrepreneurs, coaches, and trainers. It is …

How Can Small Business Owners Build a Cherished Legacy Utilizing LinkedIn?

As a small business owner, you need to be utilizing LinkedIn to your benefit. Your LinkedIn profile is more than a digital resume; it’s the narrative of your entrepreneurial journey. But how do you ensure your narrative doesn’t just echo in the void but resonates deeply with your audience, setting you apart in the bustling …

How Can You Boost Your Visibility on LinkedIn as a Business Owner?

The mere thought of tackling your content to boost your visibility on LinkedIn can sometimes feel like trying to solve a Rubik’s Cube… blindfolded. But fear not, let’s sprinkle a little magic (and a lot of expertise) into that mix!  It’s not just about churning out words; it’s about crafting your story to resonate with …

LinkedIn Content: The Art of Creating Amazing Scroll-Stopping Copy

If you think LinkedIn content is just a place for stuffy corporate jargon and buzzwords, think again. It’s time to discover the secret sauce of LinkedIn success: writing informative and entertaining content. So, grab your coffee, polish your witty one-liners, and let’s dive into the wild world of LinkedIn content! The Power of Engaging LinkedIn …

Can Humor Help or Hurt Your Business Writing?

Where does humor fit into your business writing? If you are like me, humor often strikes at inopportune times. Sitting in a serious business meeting when something tickles my funny bone can quickly become embarrassing.  I try to keep things light, enjoy the moment…and not embarrass myself in serious business meetings. As a copywriter, I …

From Real Estate to Copywriting: Navigating a Seamless Transition

Like finding your perfect dream home, my journey from the real estate industry to the captivating world of copywriting required strategy, passion, and a touch of magic.  For many years my career revolved around marketing homes, showing homes, and negotiating the sale of homes. As a full-time agent, mentor, and advocate for accessible housing, I …