If you are an entrepreneur writing your business content, you have likely heard the advice, “Know your ideal client.” And while you might think you already know them reasonably well, you may need to dive deeper to understand their deepest motivation, struggles, and desires. When you understand your ideal client, you can write content that …
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If you are convinced you are not a writer, you are convinced you don’t know how to write. You don’t have to be a famous writer to write content that resonates with your audience. As a successful entrepreneur, you know your business better than most. A simple but powerful mindset shift that can help is, …
Content repurposing is like brewing a rich cup of coffee and transforming it into various delightful drinks to maximize its reach and impact across different formats or platforms. Are you overwhelmed by the constant demand for fresh content across multiple platforms? As an entrepreneur, you know the importance of maintaining a solid online presence, but …
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Where does humor fit into your business writing? If you are like me, humor often strikes at inopportune times. Sitting in a serious business meeting when something tickles my funny bone can quickly become embarrassing. I try to keep things light, enjoy the moment…and not embarrass myself in serious business meetings. As a copywriter, I …
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Blogging for your business is a simple form of writing. But many entrepreneurs become frustrated because they don’t have a plan to get their blog writing completed. Blogging for your business is important for several reasons. Your blog can: Attract visitors to your website Reach potential clients Increase webite traffic Improve interaction with clients Build …
