Sharing LinkedIn love is not just about creating genuine connections; it’s about unlocking the immense potential of these relationships. Fostering these connections can open doors to new opportunities, growth, and a thriving business.
Engage Authentically
The foundation of genuine connections is authenticity. Avoid the temptation of sending generic connection requests. Instead:
- Write personalized messages when reaching out. Mention something specific about their profile or work that caught your attention.
- Compliment their achievements or share why you find their content or expertise valuable.
- Reference mutual connections or interests to establish common ground.
Example: “Hi [Name], I noticed we both attended [university] and share an interest in [topic]. I appreciated your recent post on [subject], and I’d love to connect and learn more about your work.”
Be Generous with Engagement
Showing love to your network means actively supporting their efforts. Here’s how:
- Regularly engage with their posts by sharing, liking, or commenting, posts that resonate with you.
- Offer meaningful comments that add value to the conversation rather than generic praise.
- Celebrate their achievements publicly by acknowledging milestones like promotions, certifications, or awards.
When taken consistently, these seemingly small actions can create a powerful ripple effect, encouraging others to engage with you and your content.
Create Content that Builds Genuine Connections
Your content is also a great way to build genuine connections on LinkedIn. Create content that resonates with your audience to establish yourself as a thought leader in your industry and your ideal clients’ meaningful conversations keep these strategies in mind when writing your content:
- Know your audience by taking the time to research your ideal client’s pain points, interests, and goals.
- Build trust by using your unique voice, sharing setbacks, and sharing your personal experiences and professional expertise.
- Offer actionable insights, tips, or strategies to educate, entertain, and inspire your reader.
- Avoid self-promotion in every post.
- End your posts with open-ended questions to spark conversations and respond to the comments.
- Use a variety of content formats, including text posts, videos, polls, and documents.
- Use long-form articles or newsletters to dive deep into a topic.
- Post regularly, maintaining a consistent tone and style that reflects your brand.
- Maintain a balance between professionalism and approachability.
- Avoid industry jargon unless your ideal client uses that language.
Build Relationships, Not Transactions
Genuine connections come from a mindset of collaboration, not competition. To foster long-term professional relationships:
- Be open to sharing resources, advice, or introductions without expecting immediate returns.
- Look for ways to work together on projects that benefit each other.
- Maintain consistent communication, even when you don’t need something. A simple check-in can go a long way.
Collaboration should always be a consideration when interacting on LinkedIn. Making genuine connections is a long-term game, not instant gratification.
By treating LinkedIn as more than just a digital Rolodex, you’ll create a network that supports your goals and enriches your professional journey.
Schedule a coffee chat today if you need help creating genuine connections on LinkedIn with an updated profile or content creation.
Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.