This holiday season, you have a unique opportunity to share the gift of expertise by creating engaging content for your LinkedIn profile. Using LinkedIn to share valuable, thoughtful content, you can elevate your personal brand, strengthen your network, and inspire others as the year ends.
Whether you’re sharing insights, gratitude, or practical resources, this approach doesn’t just build your online authority—it positions you as a thought leader who genuinely cares about your audience. Here’s how to make the most of the season to create value-driven content that resonates.
How to Give Value as a Thought Leader on LinkedIn
Think of LinkedIn as your holiday card to your professional community—except instead of festive greetings, you’re offering ideas, tools, and reflections that help others grow. Here’s how to craft engaging content that feels like a gift:
Holiday-Themed Insights
Your expertise can provide clarity and guidance as others reflect on their goals. Use the season’s themes—gratitude, giving, and preparation—to inspire your content. For example:
Share Lessons From the Past Year
“As I wrap up 2024, I’ve been reflecting on the strategies that truly made a difference for my business. Here are three insights that shaped my success and how I’ll build on them in 2025…”
Discuss Trends for the Upcoming Year
“Looking ahead to 2025, I predict the key shifts in [your industry]. If you want to stay ahead, now is the time to start preparing.”
Gratitude Posts
Reflecting on the relationships and opportunities that shaped your year can spark meaningful connections. Acknowledge colleagues, clients, and mentors who contributed to your journey, and tag them to amplify your reach. For example:
“This year, I’m especially grateful for my clients, who inspire me to bring my best daily. Thank you for trusting me with your vision—I’m excited to see what we accomplish together in 2025!”
Practical Resources
Tools or guides are engaging content that can position you as a generous and forward-thinking leader. Examples include:
“5 Ways to Elevate Your LinkedIn Presence in 2025”
“A Thought Leader’s Checklist for a Strong Start to the New Year”
Not only do these resources provide immediate value, but they also leave a lasting impression of your expertise.
Holiday Engagement Strategies for Thought Leaders
Creating engaging content is only part of the equation. To maximize its impact, you must actively engage with your network during the holidays. The festive season offers a perfect opportunity to build relationships and grow your online presence.
Leverage Seasonal Trends
Join timely conversations using hashtags like #HolidayReflections or #NewYearPlanning. This will increase your visibility and show you’re tuned to your audience’s thoughts.
Engage Meaningfully
Go beyond liking posts—leave thoughtful comments that add value. For instance:
- Respond with actionable advice or encouragement if a connection shares their 2025 goals.
- Share a quick success story that aligns with their challenges, showing how you’ve navigated similar situations.
Host a Seasonal Poll or Q&A
Invite your audience to participate in a conversation. Ask questions like:
- “What’s one professional goal you’re most excited to tackle in 2025?”
- “What’s your biggest challenge in planning for the New Year?”
These discussions help you understand your audience’s priorities and create content that addresses their needs.
By giving the gift of expertise through engaging content this holiday season, you’ll strengthen your professional relationships and position yourself as a leader people trust and seek out.
Do you have your content strategy ready for 2025? Do you need help creating LinkedIn content that resonates with you? Let’s chat about how I can elevate your messaging. Schedule a coffee chat to see how I can help you become a LinkedIn thought leader.