How do you come up with content ideas for your business? Sitting in front of a blank screen without a clear plan can quickly lead to frustration and procrastination for anyone, including professional writers.
Your everyday business activities can provide you with potential content ideas.
Start With Your Audience’s Need
Before brainstorming ideas, you must know what keeps your client awake at night. Identifying your client’s challenges, fears, dreams, and goals will help you create relevant, engaging content copies.
Here’s a quick exercise: Grab a piece of paper and write down the top three challenges your clients regularly mention. For instance, if you’re a business coach, these might include:
- Time management struggles
- Fear of public speaking
- Scaling their business
Now, each of these challenges becomes a rich vein for content. Break them into actionable tips, common myths, or client stories highlighting your solutions.
Use the Content Bucket Framework
Use the content bucket approach to simplify your content creation and create various content. This straightforward method categorizes your content into different themes or “buckets.”
Here are four proven buckets to get you started:
- Personal stories: Share behind-the-scenes glimpses, lessons from your journey, or personal anecdotes that connect emotionally.
- Client Case Studies: Illustrate your expertise with real-life examples of how you’ve helped clients succeed.
- Expert Tips: Offer quick wins, practical advice, or how-to-guides related to your core services or products.
- Industry Insights: Provide your take on trends, news, or hot topics relevant to your field.
Regularly cycling through these buckets will help you to effortlessly maintain engaging, varied content without feeling stuck or repetitive.
Answer Your Audience’s Questions
Another easy way to generate content ideas is to revisit the questions clients or potential customers frequently ask you. Each question your audience asks represents a possible blog post, social media update, or LinkedIn article. These answers will position you as an expert who is genuinely attentive to your audience’s needs.
After reading this blog post, take a moment to write down five common questions you encounter during client interactions or sales calls. You can transform each answer you provide into engaging content that speaks directly to your audience’s most pressing concerns.
Create your content bucket list and choose a content idea for each bucket to develop further this week. Before you know it, you’ll have a clear content plan.
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