Finding the right story to tell can be challenging, but it’s essential for creating a solid connection with your audience. Well-told stories can help your audience understand your message and connect with you. You can wrap the benefits of your product or service in an easy-to-read yet informative story. One of my clients loves using …
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Storytelling isn’t just for bedtime or blockbuster movies; it’s a powerful tool in business that can create emotional connections, make your brand more relatable, and build trust with your audience. Have you ever wondered why some businesses stick in your mind like that catchy song you can’t stop humming while others fade away faster than …
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Where does humor fit into your business writing? If you are like me, humor often strikes at inopportune times. Sitting in a serious business meeting when something tickles my funny bone can quickly become embarrassing. I try to keep things light, enjoy the moment…and not embarrass myself in serious business meetings. As a copywriter, I …
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Like finding your perfect dream home, my journey from the real estate industry to the captivating world of copywriting required strategy, passion, and a touch of magic. For many years my career revolved around marketing homes, showing homes, and negotiating the sale of homes. As a full-time agent, mentor, and advocate for accessible housing, I …
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