How Introverted Entrepreneurs Can Create Content That Feels Authentic

Most introverted entrepreneurs struggle with writing content and are adverse to self-promotion. “Putting yourself out there” online might feel uncomfortable, even intimidating. The fear of appearing boastful or pushy can stop you before you start.

Here is a significant perspective shift: When you share your expertise, insights, or even your success stories, you are not bragging. You are HELPING.

Why Visibility Matters (Even for Introverted Entrepreneurs)

Visibility isn’t about being loud or boastful; it’s about letting people know how you can solve their problems. Remember, your potential clients need you. They can’t benefit from your valuable expertise if they don’t know you exist.

Every time you hesitate, ask yourself:

  • What happens if I stay quiet?
  • Who misses out on my help?
  • How will potential clients solve their problems if they don’t find me?

Your visibility directly impacts your ability to help others. Your content is a lifeline for clients who need precisely what you offer.

Reframe Your Mindset From Selling To Serving

One of the most powerful ways to overcome fear or discomfort around self-promotion is to think of it as serving. Instead of a “selling,” approach your content with the mindset of genuinely helping someone else solve a challenge or improve their life.

For instance, imagine someone desperately seeking solutions that you already have. Your insights, experiences, and expertise can offer them relief, clarity, and a pathway forward. When you create content from a place of generosity and genuine care, you’ll naturally come across as helpful, approachable, and trustworthy – not boastful.

How To Comfortably Share Your Success

Here is a simple way for introverted entrepreneurs to share your wins without feeling like you’re bragging:

  • Focus on the Transformation: Highlight your client’s journey and results rather than emphasizing your role. For example, share how your client moved from struggle to success with your support, keeping their achievements front and center.
  • Use Stories to Illustrate: Storytelling feels natural, approachable, and genuine. Share stories that showcase how your expertise solved a problem, allowing potential clients to see how you can help them too clearly.

Take Small, Consistent Steps

Visibility doesn’t require grand gestures. Start small:

  • Comment thoughtfully on others’ posts.
  • Share helpful tips related to your expertise.
  • Celebrate client milestones publicly.

Over time, these small actions build your confidence and comfort level.

Today, choose one small way to share your expertise publicly. It could be a helpful tip, insightful comment, or celebration of a client win. Remember, you’re not bragging; you are simply letting people know how you can help.

When you show up authentically, your ideal clients will thank you – and your business will flourish.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a “go-to” expert today!

The Key To Powerful Business Content: Know Your Audience Better Than They Do

If you are an entrepreneur writing your business content, you have likely heard the advice, “Know your ideal client.” And while you might think you already know them reasonably well, you may need to dive deeper to understand their deepest motivation, struggles, and desires. 

When you understand your ideal client, you can write content that resonates with them. 

If you are struggling to get beyond the surface-level insights, keep reading.

Why Knowing Your Ideal Client Matters

When your business content speaks directly to your audience’s specific pain points, goals, and experiences, it is like having a personal conversation rather than shouting into the void. A targeted approach will increase engagement, build trust, and generate leads.

Key Areas Necessary to Define Your Ideal Client

  • Demographics (age, industry, location, business stage).
  • Pain points & challenges (what frustrates them?).
  • Goals & aspirations (What does success look like for them?).
  • Buying behavior (how do they make decisions?).
  • Common objections & hesitations.
  • Personality and voice profile.

Then you can answer questions like:

  • What are their biggest frustrations?
  • What language do they use to describe their challenges?
  • What solutions are they desperately seeking?

Answering these questions sets the stage for powerful, compelling content that grabs your audience’s attention and keeps it.

Organize Your Ideal Client Research

Your business content creation will be easier if your research is organized and ready for you when you write.

I recommend creating a spreadsheet broken into tabs:

  • Ideal Client Information
  • Words
  • Content Ideas

The first tab, Ideal Client Information, is where I store the following:

  • Elevator Pitch
  • Ideal Client Avatar
  • Ideal Clients Pain Points
  • Ideal Clients Goals
  • Most Likely Personality type

Before I begin writing, I can scan this to ensure I address their pain points and goals. Understanding a likely personality type helps me use language they can relate to.

The second tab is Words. Here, I keep several lists of words I researched:

  • Keywords
  • Words Ideal Client Uses
  • Terms To Use In My Content

Having these words as a reminder is a great resource when I begin writing.

The final tab is Content Ideas. Here, I periodically brainstorm ideas I want to use for my business writing. As I use an idea, I just check it off the list.

Creating this document did take time. However, the time it saves me is immeasurable. 

How AI Can Help You

A great use of AI is to help you with this research. Once you have the answers to the key areas, you can use AI to deepen your insights.

Prompt AI for:

Demographics

Pain points & challenges

Goals & Aspirations

Buying behavior 

Common objections and hesitations

Personality and voice profile

Once you have all this information, ask it to help you create an ideal client avatar with a name and a glimpse into their life. I’ve talked to people who find a picture of what they think their ideal client looks like, and they prop it on their desk when they begin writing so they can talk directly to them.

Want a structured approach to writing content? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Content Ideas: What Do Readers Want That I Could Possibly Write About?

How do you come up with content ideas for your business? Sitting in front of a blank screen without a clear plan can quickly lead to frustration and procrastination for anyone, including professional writers.

Your everyday business activities can provide you with potential content ideas.

Start With Your Audience’s Need

Before brainstorming ideas, you must know what keeps your client awake at night. Identifying your client’s challenges, fears, dreams, and goals will help you create relevant, engaging content copies. 

Here’s a quick exercise: Grab a piece of paper and write down the top three challenges your clients regularly mention. For instance, if you’re a business coach, these might include:

  1. Time management struggles
  2. Fear of public speaking
  3. Scaling their business

Now, each of these challenges becomes a rich vein for content. Break them into actionable tips, common myths, or client stories highlighting your solutions.

Use the Content Bucket Framework

Use the content bucket approach to simplify your content creation and create various content. This straightforward method categorizes your content into different themes or “buckets.”

Here are four proven buckets to get you started:

  • Personal stories: Share behind-the-scenes glimpses, lessons from your journey, or personal anecdotes that connect emotionally.
  • Client Case Studies: Illustrate your expertise with real-life examples of how you’ve helped clients succeed.
  • Expert Tips: Offer quick wins, practical advice, or how-to-guides related to your core services or products. 
  • Industry Insights: Provide your take on trends, news, or hot topics relevant to your field.

Regularly cycling through these buckets will help you to effortlessly maintain engaging, varied content without feeling stuck or repetitive.

Answer Your Audience’s Questions

Another easy way to generate content ideas is to revisit the questions clients or potential customers frequently ask you. Each question your audience asks represents a possible blog post, social media update, or LinkedIn article. These answers will position you as an expert who is genuinely attentive to your audience’s needs.

After reading this blog post, take a moment to write down five common questions you encounter during client interactions or sales calls. You can transform each answer you provide into engaging content that speaks directly to your audience’s most pressing concerns.

Create your content bucket list and choose a content idea for each bucket to develop further this week. Before you know it, you’ll have a clear content plan.

If you need more help, I am offering a new BETA program called LinkedIn Content Mastery, starting on April 22nd and running for six weeks. I will dedicate weekly time for a live content review in our small group. This is not just a “sit and watch” program but a hands-on, “done with you” approach. It is an incredibly low price, which will increase after this group completes the course. Click here to register or set up a call for more information.

How To Write Content That Connects: A Guide For Successful Entrepreneurs Nervous About Writing

If you are convinced you are not a writer, you are convinced you don’t know how to write. You don’t have to be a famous writer to write content that resonates with your audience. As a successful entrepreneur, you know your business better than most. 

A simple but powerful mindset shift that can help is, “Writing isn’t about being perfect.” Your writing should be authentically you. Clients seek genuine connections, insight, and solutions to their problems. Your unique voice, experiences, and perspectives set you apart.

How To Write In Your Authentic Voice

Have you noticed how effortlessly you engage with clients when chatting in person? Writing should feel the same way. Think of your content as a friendly conversation.  Don’t get consumed by formalities; instead, write how you speak. Your audience will appreciate and trust this authenticity.

Your Secret Weapon Is Storytelling

Everyone loves stories. They’re memorable, relatable, and naturally engaging. Here is an easy Storytelling framework to get started:

  1. Situation: Set the scene – describe what is happening.
  2. Struggle: Identify the challenge or obstacle you faced.
  3. Solution: Explain how you overcame the challenge, focusing on the insights or tools used.

Using stories makes content creation easier, quicker, and more enjoyable. It also effectively demonstrates your expertise in a way that sticks.

Shift Your Mindset: From Anxiety to Affirmation

Many successful business owners believe they don’t know how to write. Once you sink into that mindset, overcoming it will take a shift. 

Feeling nervous when you are ready to hit publish is normal. Content writing is simply another conversation with your client in writing. Remind yourself, “I am sharing helpful, valuable insights. I am helping my audience. This small shift can significantly reduce your anxiety around writing.

Start Small and Build Confidence

Here is an easy action you can take to get started. Write a short story about an experience in your entrepreneurial journey. It can be a moment you felt proud, a problem you solved, or a lesson you learned. Keep it concise, genuine, and conversational.

After writing your story, be brave and share it on LinkedIn or your other preferred platform. Notice the interactions you receive. It will boost your confidence as you learn how to write content for your business.

Your goal should be progress, not perfection. With the new content you write, your messaging becomes more precise and confident, and your writing becomes more compelling.

If you need more help, I am offering a new BETA program called LinkedIn Content Mastery, starting on April 22nd and running for six weeks. I will dedicate weekly time for a live content review in our small group. This is not just a “sit and watch” program; it is a hands-on, “done with you” approach. It is an incredibly low price, which will increase after this group completes the course. Click here to register or set up a call for more information.

How to Create Effective, Authority-Driven LinkedIn Content That Converts

Thought leadership isn’t about shouting your expertise into the void—it’s about crafting content that positions you as a trusted authority while speaking directly to the needs of your audience. Your content strategy must be intentional, value-driven, and built for engagement to stand out on LinkedIn and attract high-value clients.

Research on LinkedIn content performance reveals that high-authority content follows a framework that blends storytelling, credibility, and strategic engagement. In this post, let’s look at how to create LinkedIn content that doesn’t just get likes but leads to business growth and client conversions.

Step 1: Define Your LinkedIn Content Thought Leadership Pillars

Your content should consistently revolve around 3 to 5 key themes that align with your expertise and your audience’s needs. These are your thought leadership pillars.

Ask yourself:

  • What unique insights or solutions do I bring to my industry?
  • What topics do I want to be known for?
  • What struggles and aspirations do my ideal clients have?

Examples of strong content pillars:

  • For a Fractional CFO: Financial strategy, cash flow optimization, pricing models, and business growth planning.
  • For a LinkedIn strategist: Personal branding, content strategy, engagement tactics, and LinkedIn algorithm insights.

Clear pillars ensure your content stays focused and reinforces your credibility over time.

Step 2: Lead with Storytelling & Real-World Insights

Authority-building content isn’t just about giving advice and demonstrating real-life impact.

Storytelling Strategies That Work:

  • Share a success story: “One of my clients struggled with [problem]. After implementing [strategy], they saw [result].”
  • Give a behind-the-scenes look: “Here’s a mistake I made in my own business and what I learned from it.”
  • Challenge a common industry belief: “Most people think [myth], but here’s why that’s wrong.”

Stories help humanize your expertise and make your content relatable and engaging.

Step 3: Structure LinkedIn Content for Maximum Impact

Research shows that LinkedIn rewards well-structured, easy-to-read posts. Use this format to keep your audience engaged:

  • Strong Hook (First 2 Lines) → Make them stop scrolling.
  • Set Up the Pain Point → Address a challenge they relate to.
  • Provide Valuable Insights → Share a unique perspective or solution.
  • Call to Action (CTA) → Encourage engagement or next steps.

Example of a LinkedIn post framework: 

❌ Weak opening: “Here are some tips on leadership.”

✅ Strong opening: “Ever wonder why some leaders inspire loyalty while others struggle to build trust? Here’s what makes the difference…”

Step 4: Balance Value with Subtle Promotion

Your audience doesn’t want a constant sales pitch, but they need to know how you can help them. The best thought leaders subtly position their expertise without feeling pushy.

Ways to naturally promote your services:

  • End posts: “If you’re struggling with [problem], let’s chat.”
  • Share case studies that highlight your results.
  • Invite engagement: “Comment ‘strategy’ and I’ll send you my free guide.”

Step 5: Build Engagement Through Strategic Interaction

Authority on LinkedIn isn’t just built through posting—it’s also about how you engage with your network.

  • Comment on other thought leaders’ posts to build visibility.
  • Start conversations in the comments of your posts.
  • Tag relevant people strategically to encourage discussion (but avoid spammy tagging).

The more genuine conversations you spark, the more LinkedIn will reward your content with greater reach and visibility.

Building thought leadership on LinkedIn requires more than posting—it’s about consistently posting content that educates, engages, and builds trust.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Mastering LinkedIn Engagement: How to Build Meaningful Connections

After crafting compelling content that speaks directly to your ideal client, you need to ensure you build meaningful connections through LinkedIn engagement. The key to success on LinkedIn isn’t just posting—it’s engaging with your audience in a way that fosters connection and builds trust.

LinkedIn experts say engagement is the driving force behind content visibility, relationship-building, and business opportunities. Let’s dive into the best ways to increase LinkedIn engagement and create conversations that matter.

Step 1: Optimize Your First 2 Lines (The Hook)

Your post’s first two lines determine whether someone keeps reading or scrolls away. If your hook is weak, your reach will suffer.

Effective Hook Strategies:

✅ Pose a thought-provoking question: “Why isn’t your LinkedIn content getting engagement?”

✅ Share a bold statement: “Most people fail at LinkedIn because they ignore this one simple rule.”

✅ Start with a relatable pain point: “Spending hours on LinkedIn with little to no results? You’re not alone.”

Step 2: Structure Your Post for Readability

Studies show that long, unbroken paragraphs reduce engagement. Instead, format your content for easy scanning:

  • Use short paragraphs (1-2 sentences max).
  • Break up text with bullet points or emojis.
  • Add spacing to improve readability.
  • Keep your post between 1200-1600 characters for optimal performance.

Step 3: Engage Within the First Hour

LinkedIn favors active discussions. To boost engagement:

  • Reply to comments quickly. The more back-and-forth, the more LinkedIn will push your post.
  • Comment on other posts before and after posting. This signals LinkedIn that you’re active, increasing your post’s visibility.
  • Tag people strategically. If someone is relevant to the discussion, tagging them can encourage interaction. But avoid spammy tagging.

Step 4: Ask Open-Ended Questions

What is the best way to spark engagement? Invite discussion.

Instead of writing a post that reads like a one-way broadcast, ask a question, encouraging people to share their thoughts.

Examples:

  • “What’s the biggest challenge you face when creating LinkedIn content?”
  • “What’s the best business advice you’ve ever received?”
  • “Have you tried [strategy]? What results did you see?”

Step 5: Build LinkedIn Engagement Through Meaningful Interactions

Authority on LinkedIn isn’t just built through posting—it’s also about how you engage with your network.

  • Comment on other thought leaders’ posts to build visibility.
  • Start conversations in the comments section of your own posts.
  • Acknowledge and respond to every comment—this keeps the discussion going and boosts engagement.

Step 6: Mix Up Your Content Formats

Different types of posts encourage different types of engagement. Here’s how to create variety:

  • Text posts (storytelling, insights) encourage thoughtful discussion.
  • Carousels & documents have high dwell time and encourage saves.
  • Native videos can develop personal connections and increase shares.
  • Polls & personal posts often perform well by sparking quick interactions.

Step 7: Track and Adjust Your Strategy

Use LinkedIn Analytics to monitor:

  • Which posts get the most engagement.
  • What topics spark the most conversation.
  • How different formats perform.

LinkedIn engagement isn’t about luck but being intentional and consistent. You’ll increase your visibility and build meaningful connections by structuring your posts effectively, interacting with others, and inviting discussion.

Want a step-by-step roadmap for creating LinkedIn content that boosts authority and engagement? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start leveraging LinkedIn to grow your business today!

The Power of Words: Using Their Words to Engage Your Target Client

Are you writing content that engages your target client? 

Have you ever read a LinkedIn post and thought, Wow, that’s exactly what I needed to hear? That’s not an accident—it’s the result of strategic, client-focused messaging. If your content isn’t landing with your audience, it’s likely because you’re writing from your perspective instead of theirs.

Richard van der Blom’s insights on LinkedIn’s algorithm emphasize that engagement skyrockets when content is relevant, personal, and emotionally compelling. But how do you ensure your content resonates with your target client? By learning to speak your audience’s language.

Why Speaking Their Language Matters

Your ideal clients aren’t searching for you—they’re searching for solutions. If your LinkedIn content feels disconnected from their real challenges, they’ll scroll right past. When you frame your messaging in their words, you instantly create relevance and trust.

Mastering this skill means:

  • Writing copy that feels tailor-made for your audience.
  • Building stronger emotional connections.
  • Increasing engagement and conversions because your content speaks to your audience, not at them.

Step 1: Identify How Your Audience Talks

To write content that resonates, you must first understand the language your ideal client actually uses. This means going beyond surface-level demographics and diving into how they express their frustrations, needs, and aspirations.

Here’s how:

  • Analyze LinkedIn comments and discussions. Pay attention to how your target audience describes their challenges and goals.
  • Review customer testimonials and reviews. What words do they use when explaining their pain points or the impact of a solution?
  • Conduct audience interviews or surveys. Direct conversations reveal the exact phrases your audience relates to.
  • Look at competitor engagement. See what phrases and topics get the most interaction in your industry.

Step 2: Mirror Their Language in Your Copy

Once you know how your audience talks, it’s time to integrate their phrasing into your LinkedIn content. Instead of using industry jargon or overly complex terms, simplify and personalize your messaging.

Before: Speaking at your audience

❌ “Businesses must leverage innovative methodologies to optimize operational efficiencies.”

After: Speaking to your audience

✅ “Feeling overwhelmed by inefficient processes? Here’s how you can simplify and scale without burning out.”

By using relatable language, your posts will feel more like a conversation than a lecture.

Step 3: Address Their Pain Points Directly

Instead of writing about what you do, write about the problems you solve. People engage with content that reflects their struggles and provides actionable solutions.

Examples:

  • “Struggling to get engagement on LinkedIn? Here’s why your content might not be working—and how to fix it.”
  • “Wish your thought leadership posts attracted more ideal clients? Here’s how to structure your content for impact.”

When your audience sees themselves in your content, they’ll stop scrolling and start engaging.

Step 4: Show, Don’t Tell

Instead of making vague claims, illustrate your expertise through storytelling and real-life examples. People remember stories far more than generic advice.

Example: Instead of saying, “My LinkedIn strategy helps businesses grow,” try this:

“When Sarah, a fractional CFO, started posting with my LinkedIn framework, her engagement tripled and she landed two high-value clients in a month. Here’s how she did it…”

Stories add credibility and make your content more engaging.

Step 5: Structure Your Posts for Readability

Richard van der Blom’s LinkedIn research highlights that the way you structure your post affects engagement. Here’s how to make your posts more reader-friendly:

  • Start with a strong hook. The first two lines must capture attention immediately.
  • Break up long paragraphs. Keep sentences short and scannable.
  • Use bullet points and bold text to highlight key insights.
  • End with a compelling Call-To-Action that encourages engagement or action.

Step 6: Test, Analyze, and Refine

Not every post will be a hit, and that’s okay. Use LinkedIn’s analytics to measure what’s working:

  • Which posts get the most engagement?
  • What topics spark the most conversation?
  • Are people messaging you based on your content?

Refine your approach based on real data, and over time, your content will become more precise, engaging, and effective.

If you want to stand out on LinkedIn, you need to stop broadcasting and start connecting with your target client. Writing in a way that mirrors your target client’s thoughts and feelings creates content that builds trust, drives engagement, and converts connections into clients.

Want a step-by-step framework for crafting high-impact LinkedIn content? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start transforming your LinkedIn presence today!

Stop Your Content Struggle By Truly Understanding Your Ideal Client

If you’re struggling to get traction on LinkedIn, chances are, it’s not the algorithm working against you—your messaging is not reaching your ideal client. Many business owners and thought leaders make the mistake of writing what they want to say rather than what their audience actually needs to hear. What is the key to effective LinkedIn content? Understanding your ideal client so well that your posts feel like they were written just for them.

Why Audience Research is Essential for LinkedIn Success

Richard van der Blom’s studies on LinkedIn’s algorithm and engagement trends consistently highlight one truth: content that profoundly resonates with the right audience gets the most visibility and interaction. But before writing content that connects, you must define, understand, and analyze your ideal client.

When you deeply understand your audience’s pain points, desires, and decision-making processes, you can:

  • Write copy that speaks directly to their challenges and aspirations.
  • Position yourself as a trusted authority who gets them.
  • Increase engagement because your content feels relevant and valuable.
  • Convert connections into clients because they see you as the solution they’ve sought.

Step 1: Define Your Ideal Client

Start by being crystal clear about who you want to reach. While a broad audience might seem appealing, specificity attracts the right people.

Ask yourself:

  • Who benefits most from my services?
  • What industry are they in?
  • What’s their job title or role?
  • What are their biggest frustrations, fears, and challenges?
  • What goals are they trying to achieve?
  • What objections might they have about investing in a solution?

You aim to develop a detailed client persona that acts as your guiding star when creating content.

Step 2: Listen and Research

Once you’ve defined your ideal client, it’s time to do some detective work. Here’s where you listen before you start writing.

Where to find insights:

  • LinkedIn Comments & Posts: Read the comments on thought leaders’ posts in your industry. What questions do people ask? What frustrations do they share?
  • Polls & Surveys: Conduct a quick LinkedIn poll or a simple survey to learn about your audience’s most significant pain points.
  • Competitor Content: What topics are engaging their audience? Look at what’s resonating and find ways to add your unique perspective.
  • LinkedIn Messages & Calls: Pay attention to the questions people ask you in DMs or discovery calls—these are direct indicators of your audience’s wants.
  • Industry Reports & Forums: Platforms like Reddit, Quora, and niche Facebook groups can reveal common industry pain points.

Step 3: Use Audience Language in Your Copy

Your messaging should mirror the words and phrases your ideal client uses. People feel seen and understood when reading something that sounds like their thoughts.

How to implement this:

  • Weave direct quotes from comments, surveys, and conversations into your posts.
  • Use phrases like “If you’ve ever felt…” or “You’re not alone if…” to create an instant connection.
  • Shift from industry jargon to conversational language that feels accessible.

Step 4: Create Content That Feels Tailor-Made

Now that you know your audience inside and out, you can craft content that speaks to them.

Try these LinkedIn content ideas:

  • Pain Point Posts: Highlight a common frustration and provide a solution.
  • Myth-Busting Posts: Challenge industry misconceptions that are holding your audience back.
  • Storytelling Posts: Share a relatable experience that connects with your audience’s struggles.
  • How-To Guides: Give step-by-step insights that solve a key problem.

Step 5: Test, Analyze, and Refine

Your first few posts might not hit the mark—that’s okay! Use LinkedIn analytics to track what’s resonating. Look at:

  • Which posts get the most engagement.
  • What topics spark the most comments.
  • Where people drop off in long-form content.

Refine your messaging based on accurate data, and over time, you’ll develop a LinkedIn strategy that consistently attracts and converts the right people.

Final Thoughts

Audience research isn’t a one-time task—it’s an ongoing process. The more you listen, analyze, and adjust, the better your content will perform. Writing high-impact LinkedIn posts becomes effortless when you truly understand your ideal client.

Want to dive deeper into crafting LinkedIn content that builds authority and visibility? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start making a real impact today!

LinkedIn Love: Self-Love Can Help Entrepreneurs Showcase Their Expertise

As we conclude our exploration of LinkedIn Love, let’s delve into the transformative power of self-love. Over the years, I’ve crafted LinkedIn profiles for numerous clients and discovered a common challenge-the difficulty in articulating one’s own achievements. 

LinkedIn Love In Action

I interviewed a woman who discovered a brilliant way of using the homeschooling rules in her state to help students who dropped out of high school receive a diploma, not a GED, which doesn’t hold as much weight as a diploma. She was so excited to tell me about the success her students achieved. However, she failed to see her achievements in creating the program.

Throughout our interview, I listened to her tell her story. Then, I researched the information on her website and the publicity she had received. After completing her profile, I set an appointment to review the draft with her. She didn’t realize how much she had accomplished herself because she was so focused on her students.

She later called me to tell me that she tripled her rate on the last RFP she completed and got. As she said, “I’m a boss, and bosses charge!”

When you step back to recognize your accomplishments, you can create LinkedIn love by sharing your expertise in your profile and content.

Share Your Journey

Your entrepreneurial journey is a story worth telling. Give yourself some LinkedIn Love by:

  • Writing a profile that shares your passion and expertise in helping your ideal client.
  • Creating content that highlights key milestones, challenges, and growth.
  • Focusing on authenticity so you can be relatable and inspiring to the right people.

Your story will humanize you and your brand with your ideal client while conveying your expertise. People want to work with people they know, like, and trust.

Own Your Achievements

Imposter syndrome has no place on LinkedIn. Take pride in your accomplishments by:

  • Updating your profile regularly to reflect new offers, skills, and milestones.
  • Highlighting clients’ success stories or testimonials that showcase your impact.
  • Using the Featured section to display awards, media mentions, or standout projects.

Recognizing your achievements reminds you and others of the value you offer your clients.

Inspire And Educate

One of the best ways to practice self-love as an entrepreneur is by sharing your knowledge. Create content that:

  • Provides practical advice or insights for your audience.
  • Addresses common challenges faced by entrepreneurs or professionals in your industry.
  • Encourages others to strive for their goals with confidence.

By positioning yourself as a source of inspiration and guidance, you help others and reinforce your confidence and authority. Practicing self-love isn’t just about boosting your confidence, it is about building a brand that authentically represents you. LinkedIn is the platform that allows you to amplify your unique voice.

Schedule a coffee chat today if you are ready to feel the LinkedIn Love and grow your business.

Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.

LinkedIn Love: How To Create Content As A Thought Leader

Strategically written LinkedIn content is not just a tool; it’s a pathway to empowerment. It can help you to establish yourself as a thought leader, a position of influence and inspiration. The LinkedIn platform is your stage, allowing you to engage with your ideal client, share your expertise, and build your reputation.

You will become the thought leader you know you are with well-written LinkedIn content and engaging consistently and authentically with your readers.

Educate with Long-form LinkedIn Content

Thought leaders are known for their ability to educate and inspire. LinkedIn’s Articles and Newsletters offer the perfect medium to share your expertise. Use Articles and Newsletters to:

  • Explore industry trends in-depth, offering actionable insights.
  • Share your unique perspective on challenges and solutions in your field.
  • Provide step-by-step guides or case studies that highlight your problem-solving skills.

Consistently publishing long-form LinkedIn content builds trust with your readers and positions you as the “Go-To” expert.

Showcase Your Unique Voice

Bringing fresh perspectives to your LinkedIn content will help you stand out as a leader in your industry. Focus on:

  • Sharing personal stories or experiences that harmonize with your professional expertise.
  • Offering bold opinions or challenging the status quo in your industry.
  • Delivering actionable takeaways that help your audience solve specific problems.

Authenticity is your superpower. By sharing LinkedIn content that reflects your true voice and values, you will attract an audience that genuinely resonates with your message and wants to work with you. This authenticity is not just a strategy; it’s a reassurance that you are connecting with the right people.

Manage Consistent Content Creation

Consistently posting your LinkedIn content can be challenging for a busy thought leader. How can you remain consistent while managing your business?

Hire a ghostwriter! A ghostwriter is your behind-the-scenes partner who helps bring your ideas to life with precision and clarity. Think of her as a strategic storyteller who crafts posts, articles, and other materials that reflect your voice and vision.

Here is how a ghostwriter can streamline your content creation while maintaining your authenticity:

  • Brainstorming with you for ideas and turning them into polished posts.
  • Conducts an interview and reviews your past content to understand your tone, style, and values.
  • Researches industry trends and new perspectives for your content.
  • Provides a steady stream of content to build your thought leadership.
  • Repurposes existing materials into LinkedIn-friendly content.
  • Maintains content alignment with your professional objectives.

Working with a ghostwriter is not just a solution; it’s a partnership. This partnership lets you focus on your strengths—leading and innovating—while ensuring your ideas reach and resonate with your audience. It supports you and understands your vision.

Use Analytics To Refine Your Strategy

Utilizing a data-driven approach is not unfamiliar to thought leaders. LinkedIn’s analytics tools help you to:

  • Identify which topics and formats resonate most with your audience.
  • Monitor engagement such as likes, comments, and shares.
  • Adust your LinkedIn content strategy to focus on the types of posts your audience finds most valuable.

LinkedIn can be your stage where you can amplify your voice and establish yourself as a trusted authority in your field. With a strategic approach to writing LinkedIn content that clicks with your readers, you can attract business opportunities and foster collaborations to help you meet your goals.

Consistently posting valuable LinkedIn content increases your visibility and increases your profile views, connection requests, and opportunities.

Schedule a coffee chat today to see how partnering with a ghostwriter can help you build your thought leadership.

Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.