How To Write Content That Connects: A Guide For Successful Entrepreneurs Nervous About Writing

If you are convinced you are not a writer, you are convinced you don’t know how to write. You don’t have to be a famous writer to write content that resonates with your audience. As a successful entrepreneur, you know your business better than most. 

A simple but powerful mindset shift that can help is, “Writing isn’t about being perfect.” Your writing should be authentically you. Clients seek genuine connections, insight, and solutions to their problems. Your unique voice, experiences, and perspectives set you apart.

How To Write In Your Authentic Voice

Have you noticed how effortlessly you engage with clients when chatting in person? Writing should feel the same way. Think of your content as a friendly conversation.  Don’t get consumed by formalities; instead, write how you speak. Your audience will appreciate and trust this authenticity.

Your Secret Weapon Is Storytelling

Everyone loves stories. They’re memorable, relatable, and naturally engaging. Here is an easy Storytelling framework to get started:

  1. Situation: Set the scene – describe what is happening.
  2. Struggle: Identify the challenge or obstacle you faced.
  3. Solution: Explain how you overcame the challenge, focusing on the insights or tools used.

Using stories makes content creation easier, quicker, and more enjoyable. It also effectively demonstrates your expertise in a way that sticks.

Shift Your Mindset: From Anxiety to Affirmation

Many successful business owners believe they don’t know how to write. Once you sink into that mindset, overcoming it will take a shift. 

Feeling nervous when you are ready to hit publish is normal. Content writing is simply another conversation with your client in writing. Remind yourself, “I am sharing helpful, valuable insights. I am helping my audience. This small shift can significantly reduce your anxiety around writing.

Start Small and Build Confidence

Here is an easy action you can take to get started. Write a short story about an experience in your entrepreneurial journey. It can be a moment you felt proud, a problem you solved, or a lesson you learned. Keep it concise, genuine, and conversational.

After writing your story, be brave and share it on LinkedIn or your other preferred platform. Notice the interactions you receive. It will boost your confidence as you learn how to write content for your business.

Your goal should be progress, not perfection. With the new content you write, your messaging becomes more precise and confident, and your writing becomes more compelling.

If you need more help, I am offering a new BETA program called LinkedIn Content Mastery, starting on April 22nd and running for six weeks. I will dedicate weekly time for a live content review in our small group. This is not just a “sit and watch” program; it is a hands-on, “done with you” approach. It is an incredibly low price, which will increase after this group completes the course. Click here to register or set up a call for more information.

How to Create Effective, Authority-Driven LinkedIn Content That Converts

Thought leadership isn’t about shouting your expertise into the void—it’s about crafting content that positions you as a trusted authority while speaking directly to the needs of your audience. Your content strategy must be intentional, value-driven, and built for engagement to stand out on LinkedIn and attract high-value clients.

Research on LinkedIn content performance reveals that high-authority content follows a framework that blends storytelling, credibility, and strategic engagement. In this post, let’s look at how to create LinkedIn content that doesn’t just get likes but leads to business growth and client conversions.

Step 1: Define Your LinkedIn Content Thought Leadership Pillars

Your content should consistently revolve around 3 to 5 key themes that align with your expertise and your audience’s needs. These are your thought leadership pillars.

Ask yourself:

  • What unique insights or solutions do I bring to my industry?
  • What topics do I want to be known for?
  • What struggles and aspirations do my ideal clients have?

Examples of strong content pillars:

  • For a Fractional CFO: Financial strategy, cash flow optimization, pricing models, and business growth planning.
  • For a LinkedIn strategist: Personal branding, content strategy, engagement tactics, and LinkedIn algorithm insights.

Clear pillars ensure your content stays focused and reinforces your credibility over time.

Step 2: Lead with Storytelling & Real-World Insights

Authority-building content isn’t just about giving advice and demonstrating real-life impact.

Storytelling Strategies That Work:

  • Share a success story: “One of my clients struggled with [problem]. After implementing [strategy], they saw [result].”
  • Give a behind-the-scenes look: “Here’s a mistake I made in my own business and what I learned from it.”
  • Challenge a common industry belief: “Most people think [myth], but here’s why that’s wrong.”

Stories help humanize your expertise and make your content relatable and engaging.

Step 3: Structure LinkedIn Content for Maximum Impact

Research shows that LinkedIn rewards well-structured, easy-to-read posts. Use this format to keep your audience engaged:

  • Strong Hook (First 2 Lines) → Make them stop scrolling.
  • Set Up the Pain Point → Address a challenge they relate to.
  • Provide Valuable Insights → Share a unique perspective or solution.
  • Call to Action (CTA) → Encourage engagement or next steps.

Example of a LinkedIn post framework: 

❌ Weak opening: “Here are some tips on leadership.”

✅ Strong opening: “Ever wonder why some leaders inspire loyalty while others struggle to build trust? Here’s what makes the difference…”

Step 4: Balance Value with Subtle Promotion

Your audience doesn’t want a constant sales pitch, but they need to know how you can help them. The best thought leaders subtly position their expertise without feeling pushy.

Ways to naturally promote your services:

  • End posts: “If you’re struggling with [problem], let’s chat.”
  • Share case studies that highlight your results.
  • Invite engagement: “Comment ‘strategy’ and I’ll send you my free guide.”

Step 5: Build Engagement Through Strategic Interaction

Authority on LinkedIn isn’t just built through posting—it’s also about how you engage with your network.

  • Comment on other thought leaders’ posts to build visibility.
  • Start conversations in the comments of your posts.
  • Tag relevant people strategically to encourage discussion (but avoid spammy tagging).

The more genuine conversations you spark, the more LinkedIn will reward your content with greater reach and visibility.

Building thought leadership on LinkedIn requires more than posting—it’s about consistently posting content that educates, engages, and builds trust.

Want a structured approach to writing content that boosts your authority and attracts high-quality clients? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start positioning yourself as a true LinkedIn thought leader today!

Mastering LinkedIn Engagement: How to Build Meaningful Connections

After crafting compelling content that speaks directly to your ideal client, you need to ensure you build meaningful connections through LinkedIn engagement. The key to success on LinkedIn isn’t just posting—it’s engaging with your audience in a way that fosters connection and builds trust.

LinkedIn experts say engagement is the driving force behind content visibility, relationship-building, and business opportunities. Let’s dive into the best ways to increase LinkedIn engagement and create conversations that matter.

Step 1: Optimize Your First 2 Lines (The Hook)

Your post’s first two lines determine whether someone keeps reading or scrolls away. If your hook is weak, your reach will suffer.

Effective Hook Strategies:

✅ Pose a thought-provoking question: “Why isn’t your LinkedIn content getting engagement?”

✅ Share a bold statement: “Most people fail at LinkedIn because they ignore this one simple rule.”

✅ Start with a relatable pain point: “Spending hours on LinkedIn with little to no results? You’re not alone.”

Step 2: Structure Your Post for Readability

Studies show that long, unbroken paragraphs reduce engagement. Instead, format your content for easy scanning:

  • Use short paragraphs (1-2 sentences max).
  • Break up text with bullet points or emojis.
  • Add spacing to improve readability.
  • Keep your post between 1200-1600 characters for optimal performance.

Step 3: Engage Within the First Hour

LinkedIn favors active discussions. To boost engagement:

  • Reply to comments quickly. The more back-and-forth, the more LinkedIn will push your post.
  • Comment on other posts before and after posting. This signals LinkedIn that you’re active, increasing your post’s visibility.
  • Tag people strategically. If someone is relevant to the discussion, tagging them can encourage interaction. But avoid spammy tagging.

Step 4: Ask Open-Ended Questions

What is the best way to spark engagement? Invite discussion.

Instead of writing a post that reads like a one-way broadcast, ask a question, encouraging people to share their thoughts.

Examples:

  • “What’s the biggest challenge you face when creating LinkedIn content?”
  • “What’s the best business advice you’ve ever received?”
  • “Have you tried [strategy]? What results did you see?”

Step 5: Build LinkedIn Engagement Through Meaningful Interactions

Authority on LinkedIn isn’t just built through posting—it’s also about how you engage with your network.

  • Comment on other thought leaders’ posts to build visibility.
  • Start conversations in the comments section of your own posts.
  • Acknowledge and respond to every comment—this keeps the discussion going and boosts engagement.

Step 6: Mix Up Your Content Formats

Different types of posts encourage different types of engagement. Here’s how to create variety:

  • Text posts (storytelling, insights) encourage thoughtful discussion.
  • Carousels & documents have high dwell time and encourage saves.
  • Native videos can develop personal connections and increase shares.
  • Polls & personal posts often perform well by sparking quick interactions.

Step 7: Track and Adjust Your Strategy

Use LinkedIn Analytics to monitor:

  • Which posts get the most engagement.
  • What topics spark the most conversation.
  • How different formats perform.

LinkedIn engagement isn’t about luck but being intentional and consistent. You’ll increase your visibility and build meaningful connections by structuring your posts effectively, interacting with others, and inviting discussion.

Want a step-by-step roadmap for creating LinkedIn content that boosts authority and engagement? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start leveraging LinkedIn to grow your business today!

The Power of Words: Using Their Words to Engage Your Target Client

Are you writing content that engages your target client? 

Have you ever read a LinkedIn post and thought, Wow, that’s exactly what I needed to hear? That’s not an accident—it’s the result of strategic, client-focused messaging. If your content isn’t landing with your audience, it’s likely because you’re writing from your perspective instead of theirs.

Richard van der Blom’s insights on LinkedIn’s algorithm emphasize that engagement skyrockets when content is relevant, personal, and emotionally compelling. But how do you ensure your content resonates with your target client? By learning to speak your audience’s language.

Why Speaking Their Language Matters

Your ideal clients aren’t searching for you—they’re searching for solutions. If your LinkedIn content feels disconnected from their real challenges, they’ll scroll right past. When you frame your messaging in their words, you instantly create relevance and trust.

Mastering this skill means:

  • Writing copy that feels tailor-made for your audience.
  • Building stronger emotional connections.
  • Increasing engagement and conversions because your content speaks to your audience, not at them.

Step 1: Identify How Your Audience Talks

To write content that resonates, you must first understand the language your ideal client actually uses. This means going beyond surface-level demographics and diving into how they express their frustrations, needs, and aspirations.

Here’s how:

  • Analyze LinkedIn comments and discussions. Pay attention to how your target audience describes their challenges and goals.
  • Review customer testimonials and reviews. What words do they use when explaining their pain points or the impact of a solution?
  • Conduct audience interviews or surveys. Direct conversations reveal the exact phrases your audience relates to.
  • Look at competitor engagement. See what phrases and topics get the most interaction in your industry.

Step 2: Mirror Their Language in Your Copy

Once you know how your audience talks, it’s time to integrate their phrasing into your LinkedIn content. Instead of using industry jargon or overly complex terms, simplify and personalize your messaging.

Before: Speaking at your audience

❌ “Businesses must leverage innovative methodologies to optimize operational efficiencies.”

After: Speaking to your audience

✅ “Feeling overwhelmed by inefficient processes? Here’s how you can simplify and scale without burning out.”

By using relatable language, your posts will feel more like a conversation than a lecture.

Step 3: Address Their Pain Points Directly

Instead of writing about what you do, write about the problems you solve. People engage with content that reflects their struggles and provides actionable solutions.

Examples:

  • “Struggling to get engagement on LinkedIn? Here’s why your content might not be working—and how to fix it.”
  • “Wish your thought leadership posts attracted more ideal clients? Here’s how to structure your content for impact.”

When your audience sees themselves in your content, they’ll stop scrolling and start engaging.

Step 4: Show, Don’t Tell

Instead of making vague claims, illustrate your expertise through storytelling and real-life examples. People remember stories far more than generic advice.

Example: Instead of saying, “My LinkedIn strategy helps businesses grow,” try this:

“When Sarah, a fractional CFO, started posting with my LinkedIn framework, her engagement tripled and she landed two high-value clients in a month. Here’s how she did it…”

Stories add credibility and make your content more engaging.

Step 5: Structure Your Posts for Readability

Richard van der Blom’s LinkedIn research highlights that the way you structure your post affects engagement. Here’s how to make your posts more reader-friendly:

  • Start with a strong hook. The first two lines must capture attention immediately.
  • Break up long paragraphs. Keep sentences short and scannable.
  • Use bullet points and bold text to highlight key insights.
  • End with a compelling Call-To-Action that encourages engagement or action.

Step 6: Test, Analyze, and Refine

Not every post will be a hit, and that’s okay. Use LinkedIn’s analytics to measure what’s working:

  • Which posts get the most engagement?
  • What topics spark the most conversation?
  • Are people messaging you based on your content?

Refine your approach based on real data, and over time, your content will become more precise, engaging, and effective.

If you want to stand out on LinkedIn, you need to stop broadcasting and start connecting with your target client. Writing in a way that mirrors your target client’s thoughts and feelings creates content that builds trust, drives engagement, and converts connections into clients.

Want a step-by-step framework for crafting high-impact LinkedIn content? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start transforming your LinkedIn presence today!

Stop Your Content Struggle By Truly Understanding Your Ideal Client

If you’re struggling to get traction on LinkedIn, chances are, it’s not the algorithm working against you—your messaging is not reaching your ideal client. Many business owners and thought leaders make the mistake of writing what they want to say rather than what their audience actually needs to hear. What is the key to effective LinkedIn content? Understanding your ideal client so well that your posts feel like they were written just for them.

Why Audience Research is Essential for LinkedIn Success

Richard van der Blom’s studies on LinkedIn’s algorithm and engagement trends consistently highlight one truth: content that profoundly resonates with the right audience gets the most visibility and interaction. But before writing content that connects, you must define, understand, and analyze your ideal client.

When you deeply understand your audience’s pain points, desires, and decision-making processes, you can:

  • Write copy that speaks directly to their challenges and aspirations.
  • Position yourself as a trusted authority who gets them.
  • Increase engagement because your content feels relevant and valuable.
  • Convert connections into clients because they see you as the solution they’ve sought.

Step 1: Define Your Ideal Client

Start by being crystal clear about who you want to reach. While a broad audience might seem appealing, specificity attracts the right people.

Ask yourself:

  • Who benefits most from my services?
  • What industry are they in?
  • What’s their job title or role?
  • What are their biggest frustrations, fears, and challenges?
  • What goals are they trying to achieve?
  • What objections might they have about investing in a solution?

You aim to develop a detailed client persona that acts as your guiding star when creating content.

Step 2: Listen and Research

Once you’ve defined your ideal client, it’s time to do some detective work. Here’s where you listen before you start writing.

Where to find insights:

  • LinkedIn Comments & Posts: Read the comments on thought leaders’ posts in your industry. What questions do people ask? What frustrations do they share?
  • Polls & Surveys: Conduct a quick LinkedIn poll or a simple survey to learn about your audience’s most significant pain points.
  • Competitor Content: What topics are engaging their audience? Look at what’s resonating and find ways to add your unique perspective.
  • LinkedIn Messages & Calls: Pay attention to the questions people ask you in DMs or discovery calls—these are direct indicators of your audience’s wants.
  • Industry Reports & Forums: Platforms like Reddit, Quora, and niche Facebook groups can reveal common industry pain points.

Step 3: Use Audience Language in Your Copy

Your messaging should mirror the words and phrases your ideal client uses. People feel seen and understood when reading something that sounds like their thoughts.

How to implement this:

  • Weave direct quotes from comments, surveys, and conversations into your posts.
  • Use phrases like “If you’ve ever felt…” or “You’re not alone if…” to create an instant connection.
  • Shift from industry jargon to conversational language that feels accessible.

Step 4: Create Content That Feels Tailor-Made

Now that you know your audience inside and out, you can craft content that speaks to them.

Try these LinkedIn content ideas:

  • Pain Point Posts: Highlight a common frustration and provide a solution.
  • Myth-Busting Posts: Challenge industry misconceptions that are holding your audience back.
  • Storytelling Posts: Share a relatable experience that connects with your audience’s struggles.
  • How-To Guides: Give step-by-step insights that solve a key problem.

Step 5: Test, Analyze, and Refine

Your first few posts might not hit the mark—that’s okay! Use LinkedIn analytics to track what’s resonating. Look at:

  • Which posts get the most engagement.
  • What topics spark the most comments.
  • Where people drop off in long-form content.

Refine your messaging based on accurate data, and over time, you’ll develop a LinkedIn strategy that consistently attracts and converts the right people.

Final Thoughts

Audience research isn’t a one-time task—it’s an ongoing process. The more you listen, analyze, and adjust, the better your content will perform. Writing high-impact LinkedIn posts becomes effortless when you truly understand your ideal client.

Want to dive deeper into crafting LinkedIn content that builds authority and visibility? Download my free guide, Guide to Creating LinkedIn Content for Authority and Visibility, and start making a real impact today!

LinkedIn Love: Self-Love Can Help Entrepreneurs Showcase Their Expertise

As we conclude our exploration of LinkedIn Love, let’s delve into the transformative power of self-love. Over the years, I’ve crafted LinkedIn profiles for numerous clients and discovered a common challenge-the difficulty in articulating one’s own achievements. 

LinkedIn Love In Action

I interviewed a woman who discovered a brilliant way of using the homeschooling rules in her state to help students who dropped out of high school receive a diploma, not a GED, which doesn’t hold as much weight as a diploma. She was so excited to tell me about the success her students achieved. However, she failed to see her achievements in creating the program.

Throughout our interview, I listened to her tell her story. Then, I researched the information on her website and the publicity she had received. After completing her profile, I set an appointment to review the draft with her. She didn’t realize how much she had accomplished herself because she was so focused on her students.

She later called me to tell me that she tripled her rate on the last RFP she completed and got. As she said, “I’m a boss, and bosses charge!”

When you step back to recognize your accomplishments, you can create LinkedIn love by sharing your expertise in your profile and content.

Share Your Journey

Your entrepreneurial journey is a story worth telling. Give yourself some LinkedIn Love by:

  • Writing a profile that shares your passion and expertise in helping your ideal client.
  • Creating content that highlights key milestones, challenges, and growth.
  • Focusing on authenticity so you can be relatable and inspiring to the right people.

Your story will humanize you and your brand with your ideal client while conveying your expertise. People want to work with people they know, like, and trust.

Own Your Achievements

Imposter syndrome has no place on LinkedIn. Take pride in your accomplishments by:

  • Updating your profile regularly to reflect new offers, skills, and milestones.
  • Highlighting clients’ success stories or testimonials that showcase your impact.
  • Using the Featured section to display awards, media mentions, or standout projects.

Recognizing your achievements reminds you and others of the value you offer your clients.

Inspire And Educate

One of the best ways to practice self-love as an entrepreneur is by sharing your knowledge. Create content that:

  • Provides practical advice or insights for your audience.
  • Addresses common challenges faced by entrepreneurs or professionals in your industry.
  • Encourages others to strive for their goals with confidence.

By positioning yourself as a source of inspiration and guidance, you help others and reinforce your confidence and authority. Practicing self-love isn’t just about boosting your confidence, it is about building a brand that authentically represents you. LinkedIn is the platform that allows you to amplify your unique voice.

Schedule a coffee chat today if you are ready to feel the LinkedIn Love and grow your business.

Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.

LinkedIn Love: How To Create Content As A Thought Leader

Strategically written LinkedIn content is not just a tool; it’s a pathway to empowerment. It can help you to establish yourself as a thought leader, a position of influence and inspiration. The LinkedIn platform is your stage, allowing you to engage with your ideal client, share your expertise, and build your reputation.

You will become the thought leader you know you are with well-written LinkedIn content and engaging consistently and authentically with your readers.

Educate with Long-form LinkedIn Content

Thought leaders are known for their ability to educate and inspire. LinkedIn’s Articles and Newsletters offer the perfect medium to share your expertise. Use Articles and Newsletters to:

  • Explore industry trends in-depth, offering actionable insights.
  • Share your unique perspective on challenges and solutions in your field.
  • Provide step-by-step guides or case studies that highlight your problem-solving skills.

Consistently publishing long-form LinkedIn content builds trust with your readers and positions you as the “Go-To” expert.

Showcase Your Unique Voice

Bringing fresh perspectives to your LinkedIn content will help you stand out as a leader in your industry. Focus on:

  • Sharing personal stories or experiences that harmonize with your professional expertise.
  • Offering bold opinions or challenging the status quo in your industry.
  • Delivering actionable takeaways that help your audience solve specific problems.

Authenticity is your superpower. By sharing LinkedIn content that reflects your true voice and values, you will attract an audience that genuinely resonates with your message and wants to work with you. This authenticity is not just a strategy; it’s a reassurance that you are connecting with the right people.

Manage Consistent Content Creation

Consistently posting your LinkedIn content can be challenging for a busy thought leader. How can you remain consistent while managing your business?

Hire a ghostwriter! A ghostwriter is your behind-the-scenes partner who helps bring your ideas to life with precision and clarity. Think of her as a strategic storyteller who crafts posts, articles, and other materials that reflect your voice and vision.

Here is how a ghostwriter can streamline your content creation while maintaining your authenticity:

  • Brainstorming with you for ideas and turning them into polished posts.
  • Conducts an interview and reviews your past content to understand your tone, style, and values.
  • Researches industry trends and new perspectives for your content.
  • Provides a steady stream of content to build your thought leadership.
  • Repurposes existing materials into LinkedIn-friendly content.
  • Maintains content alignment with your professional objectives.

Working with a ghostwriter is not just a solution; it’s a partnership. This partnership lets you focus on your strengths—leading and innovating—while ensuring your ideas reach and resonate with your audience. It supports you and understands your vision.

Use Analytics To Refine Your Strategy

Utilizing a data-driven approach is not unfamiliar to thought leaders. LinkedIn’s analytics tools help you to:

  • Identify which topics and formats resonate most with your audience.
  • Monitor engagement such as likes, comments, and shares.
  • Adust your LinkedIn content strategy to focus on the types of posts your audience finds most valuable.

LinkedIn can be your stage where you can amplify your voice and establish yourself as a trusted authority in your field. With a strategic approach to writing LinkedIn content that clicks with your readers, you can attract business opportunities and foster collaborations to help you meet your goals.

Consistently posting valuable LinkedIn content increases your visibility and increases your profile views, connection requests, and opportunities.

Schedule a coffee chat today to see how partnering with a ghostwriter can help you build your thought leadership.

Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.

LinkedIn Love: Cultivating Genuine Connections To Grow Your Business

Sharing LinkedIn love is not just about creating genuine connections; it’s about unlocking the immense potential of these relationships. Fostering these connections can open doors to new opportunities, growth, and a thriving business.

Engage Authentically

The foundation of genuine connections is authenticity. Avoid the temptation of sending generic connection requests. Instead: 

  • Write personalized messages when reaching out. Mention something specific about their profile or work that caught your attention.
  • Compliment their achievements or share why you find their content or expertise valuable.
  • Reference mutual connections or interests to establish common ground.

Example: “Hi [Name], I noticed we both attended [university] and share an interest in [topic]. I appreciated your recent post on [subject], and I’d love to connect and learn more about your work.”

Be Generous with Engagement

Showing love to your network means actively supporting their efforts. Here’s how:

  • Regularly engage with their posts by sharing, liking, or commenting, posts that resonate with you.
  • Offer meaningful comments that add value to the conversation rather than generic praise.
  • Celebrate their achievements publicly by acknowledging milestones like promotions, certifications, or awards.

When taken consistently, these seemingly small actions can create a powerful ripple effect, encouraging others to engage with you and your content.

Create Content that Builds Genuine Connections

Your content is also a great way to build genuine connections on LinkedIn. Create content that resonates with your audience to establish yourself as a thought leader in your industry and your ideal clients’ meaningful conversations keep these strategies in mind when writing your content:

  • Know your audience by taking the time to research your ideal client’s pain points, interests, and goals.
  • Build trust by using your unique voice, sharing setbacks, and sharing your personal experiences and professional expertise.
  • Offer actionable insights, tips, or strategies to educate, entertain, and inspire your reader.
  • Avoid self-promotion in every post.
  • End your posts with open-ended questions to spark conversations and respond to the comments.
  • Use a variety of content formats, including text posts, videos, polls, and documents.
  • Use long-form articles or newsletters to dive deep into a topic.
  • Post regularly, maintaining a consistent tone and style that reflects your brand.
  • Maintain a balance between professionalism and approachability.
  • Avoid industry jargon unless your ideal client uses that language.

Build Relationships, Not Transactions

Genuine connections come from a mindset of collaboration, not competition. To foster long-term professional relationships:

  • Be open to sharing resources, advice, or introductions without expecting immediate returns.
  • Look for ways to work together on projects that benefit each other.
  • Maintain consistent communication, even when you don’t need something. A simple check-in can go a long way.

Collaboration should always be a consideration when interacting on LinkedIn. Making genuine connections is a long-term game, not instant gratification.

By treating LinkedIn as more than just a digital Rolodex, you’ll create a network that supports your goals and enriches your professional journey.

Schedule a coffee chat today if you need help creating genuine connections on LinkedIn with an updated profile or content creation.

Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.

LinkedIn Love: Does Your Profile Deserve More Attention?

In February, let’s shift our focus to LinkedIn Love! Your profile is not just a resume; it’s a dynamic tool for reaching your ideal clients and making a mark in the professional world.

When was the last time you gave it the attention it truly deserves?

Now is the time for some LinkedIn love to unlock its full potential!

Start with a Fresh Perspective

Your profile is often the first impression people get of you online. Many potential clients and networking partners will find out more about you there. Your LinkedIn profile is often at the top of search results when they Google your name. Take a step back and ask yourself:

  • Does my profile accurately reflect who I am today?
  • Am I showcasing the value I bring to my industry?

Start by reviewing each section critically:

  • Profile Photo: Use a professional, high-quality photo that exudes approachability and confidence. Avoid selfies or outdated images.
  • Headline: Think beyond job titles. Use your headline to convey your expertise, the unique value you bring, who you serve, and how you serve them.
  • Featured Section: This is a place to highlight your publications, PR or podcast appearances, or scheduling links.

Create a Compelling About Section

Your About section is the place to tell a captivating story of your journey that resonates with your ideal client. Your goal should be to make yourself relatable so that the reader feels you are the person they need to work with. You need to balance your professionalism with your personality.

How to write your About section:

  • Focus on storytelling, clarity, and connection using these elements:
  • Start with a strong hook that will make someone to continue reading.
  • Write conversationally to share the values and philosophies that guide your work.
  • Clearly state your niche or specialization and highlight the methods you use.
  • Address your audience’s pain points and how you solve them.
  • Share results you have achieved for your clients.
  • Use short paragraphs and bullet points for scanability.
  • End with a compelling call to action.
  • Update your About section as your business evolves.

Your About section can become a powerful tool for attracting and engaging your ideal clients. By blending storytelling and expertise while focusing on your audience’s needs, you can create a compelling narrative to engage them.

Infuse Your Personality

While LinkedIn is a professional platform, it’s also a space to let your unique personality shine. Here’s how:

  • Share your passions and what motivates you in your career.
  • Use storytelling to make your profile memorable. For instance, share a pivotal moment that influenced your career path.
  • Highlight your values and how they guide your work. This will help potential connections see the real person behind your accomplishments.

Use your profile and content to share your personality and build the know-like-trust factor everyone loves.

LinkedIn love shouldn’t just be a February action. Don’t think of updating your profile as a chore. It is a strategic investment in your business’s future, a powerful tool that can open doors to opportunities you have yet to imagine.

If you are feeling overwhelmed, you are not alone. Remember, it’s okay to ask for help. Schedule a coffee chat today if you need assistance in showing your profile some love on LinkedIn. 

Get your copy of Guide to Effective LinkedIn Content for Authority and Visibility to help create content that attracts your ideal clients.

Tweak Your LinkedIn Profile To Make A Positive First Impression

Your LinkedIn Profile should not look like a digital version of your resume, especially if you are a business owner. Your profile is your first handshake with possible clients and collaborators. A strong profile communicates your expertise, highlights your value, and invites opportunities. 

A ghostwriter can help you turn your LinkedIn profile into a powerful tool for success.

Elements of an Impactful Profile

Compelling Headline

Your headline is the first thing people see when they visit your profile after your name. It should communicate who you are, what you do, and the value you offer.  A ghostwriter will ensure your headline is attention-grabbing and optimized with keywords to increase visibility.

Example: Driving Growth for Mid-Sized Tech Companies Through Strategic Marketing & AI Solutions | Fractional CMO | Marketing Strategy | Strategic Communications | Brand Promotion | Business Development 

Captivating About Section

The About section is your opportunity to tell your story. A ghostwriter weaves your experience, achievements, and personality into a narrative that resonates with your audience. The goal is to strike a balance between professionalism and relatability.

Key Details:

  • Highlight your expertise and unique value.
  • Share a glimpse into your professional journey.
  • Include a personal story that your audience can relate to.
  • Incorporate keywords someone would use in their search.
  • Include a clear Call-to-Action to guide your profile visitors.

Add the Featured Section

In the featured section of your LinkedIn profile, you can highlight notable accomplishments, published articles you wrote, podcast interviews, speaker reels, presentations, and more. This section should be strategically curated to support your LinkedIn goals.

Optimize for Search

LinkedIn is a search engine. Your LinkedIn profile should incorporate relevant keywords throughout your profile to improve your discoverability and ensure you’re showing up in the right searches.

Keep it Updated

Your LinkedIn profile is a living document. It should be polished, up-to-date, and regularly updated to reflect your latest achievements, projects, and goals.

Work with a Ghostwriter

Most people find it challenging to write about themselves. In my process, I consult with my clients to learn about them and their businesses. They are often taken aback when I deliver a draft for their review. Seeing their value on paper seems different from how they talk about themselves. In reality, I only wrote what we discussed in the consultation.

If your LinkedIn profile isn’t delivering your desired results, schedule a call to learn how I can help you make a more significant impact.