Where does humor fit into your business writing? If you are like me, humor often strikes at inopportune times. Sitting in a serious business meeting when something tickles my funny bone can quickly become embarrassing. I try to keep things light, enjoy the moment…and not embarrass myself in serious business meetings. As a copywriter, I …
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Once you understand the hidden magic behind understanding the customer journey, you’re about to tap into a game-changing tool for supercharging your content strategy. Your content will transform from good to extraordinary, helping you reach the goal of each piece of content. The Heart of the Matter What’s the big deal about understanding the customer …
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A USP, or unique selling proposition, makes you stand out from the crowd. I speak with many business owners who don’t know their uniqueness in their niche market. Defining your USP is essential because it will make you more attractive to potential clients. Your USP should be a statement that clearly communicates the unique value …
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Copywriting sounds overwhelming, but it is simply creating written content designed to persuade, inform, or engage an audience. Good copywriting is crucial for businesses of all sizes, as it helps to attract and retain customers, increase sales and revenue, and build brand awareness and credibility. One of the main benefits of good copywriting is that …
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Blogging for your business is a simple form of writing. But many entrepreneurs become frustrated because they don’t have a plan to get their blog writing completed. Blogging for your business is important for several reasons. Your blog can: Attract visitors to your website Reach potential clients Increase webite traffic Improve interaction with clients Build …
